Social Media 2019
yeshi kohn
Amazing Way How To Find The Best Social Media 2019 Campaigns For Your Business In New York
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Social Media 2019 – Social media are websites and applications that allow people to create content, share it, and establish and maintain communication with other users or groups. Social media combines several common properties: they stimulate the emergence of online communities, and the content is generated by the users themselves, who need to create a personal page to join.
It is customary to distinguish between the terms “social network” and “social media”. Social networks like Facebook, Instagram, Pinterest and Twitter are just one of many types of social media.
Social media has evolved in proportion to the availability of computer technology and the growing number of Internet users.
Social media 2019 today
Without doubts, most of the communication on the Web today happens through social media. According to forecasts, by 2019 the total number of their users will exceed 2.77 billion people.
Being in social media is gradually becoming a major online pastime. Of the 10 most popular sites in the world, four are social media sites: Facebook, YouTube, Wikipedia and Reddit.
The average person gets at least five personal pages. And if in 2012 he was in social media for 45 minutes a day, now this figure has reached two hours. On average, social media takes 30 percent of the time a regular user spends online. And teenagers devote more than half of their wakefulness to them – up to 9 hours daily.
Social media as a political and cultural force
The proliferation of social media has radically transformed society. They expanded the ability of people to express themselves, to communicate, to find like-minded people. With their help, the voice and the tribune in front of a huge audience were received both by groups – NGOs and business, political forces and social movements – and individual people.
Social media have played a prominent role in virtually all global events of the last 5-10 years: from international conflicts to civilian revolutions.
Another cause for growing concern is how our methods of getting information and interacting with it have changed with the development of social media. The user can not only passively consume the information processed by someone, as in the case of traditional media, but openly express their attitude to it, as well as create and distribute their own content
Number of users: + 2 billion
Facebook is the largest social network in the world. And it’s no coincidence: no other in the history of the Internet managed to gather all that your user needs in one place.
Throughout its history the platform has been revolutionized more and more, always watching over the experience of its users. And because of that, he managed to stay on top.
In addition to being focused on its users, it is one of the greatest ways to generate opportunities and acquire customers for any company. A company that is not on Facebook today almost does not exist for society, dominated by heavy users of social media.
Facebook is a network that allows people to communicate with their family and friends in an easy way. On the other hand, companies seek on Facebook to bring their brands to the audience, help their customers and create traffic to the official website.
The main benefits of Facebook
World’s largest social network
There is no way to discuss it! What you want to find on Facebook you will find. All the brands and a large part of the online people of the world are there, and despite the great competition for attention there, the volume of searches is gigantic.
Opportunity to do different things
Many see Facebook entering a process of saturation, either because of the constant presence of brands or because of the excess of publications by users.
Regardless of that, what many say as justification for leaving the social network, can be considered the opportunity to deliver relevant content in an innovative way, which is rewarded by the increasingly demanding algorithm of the platform itself.
Selling is easier on Facebook
Who thinks that social networks are only to give visibility to a brand, is totally wrong and probably does not know Facebook well.
Who never entered a sales group on Facebook? The truth is that Facebook gathers brands and buyers in the main online platform in the world. What greater sales opportunity is this?
Number of users: + 800 million
Talking about social networks nowadays and not highlighting how Instagram is due is a big mistake. One of the social networks with greater growth in recent years, the forecast is for a larger expansion for the coming years, considering the functionalities that arise at all times and the growing number of users.
It is a social network that is aimed at smartphones, both Android and iOS. Instagram is oriented to photographs and videos made at a specific time and shared through the social network.
Instagram is a social network that companies can use to strengthen their brand (branding) and bring it closer to the audience.
The millions of users of the network take advantage of the numerous possibilities that the application of publishing photographs and videos offers, from sharing daily moments with Instagram Stories to interacting and commenting on the publications of friends and family, creating a true social network on that platform.
As Instagram is the largest social network with a focus on visual content, it presents great opportunities for both companies and individuals.
Instagram’s main benefits
Infinite opportunities
With so many features, Instagram is a well of opportunities for any brand. The publications in the feed work as a possibility to display products and services of the brand.
Stories on the other hand, is a function in which a photo or video disappears in 24 hours, allows a more authentic contact with your followers. In addition to that, it is a great tool to help increase traffic to your website, through links in the function see more, which allows users to leave that story where you want to take them.
Constant innovations
Every day is a novelty on Instagram. Whether it’s a different ad type or a new feature within Stories, there’s always something new on the platform.
And why is that an advantage for you? Think with me: each innovation is an opportunity to interact with your consumer interactively and to boost your content, enhancing your results within this social network.
Visibility
I’m not just talking about the millions of users who may be exposed to your brand, but mainly from the extremely visual setting of Instagram.
We know that the visual contents are very attractive and opportunities to show a little of your company and its products.
Strategies
Manage the image of your brand. This is one of the main tips that I can give you. Despite being a great tool to increase your income, Instagram offers all the power and resources to manage the image of your brand.
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Number of users: + 330 million
Twitter is one of the largest social networks in the world, being marked as a place where its users can share their routine and opinions.
This social network is the scene of major political and social debates, despite being in decline, it is extremely relevant as a space for expression. And for that reason, it is a very advantageous platform for brands.
Twitter limits the length of its messages to 280 characters and allows you to integrate photos and videos. It is important to note that Twitter was the creator of hashtags (terms accompanied by a numeral sign “#” under which you can follow trends).
The main benefits of Twitter
Connect with your followers
The ephemeral is one of the main characteristics of Twitter, in the end, the volume of publications is very large. However, it is an incredible opportunity to create lasting relationships with the consumers of the company.
Because it is a very personal platform for most of its users, brands have a great opportunity to create connections with what really matters for their followers and even understand them better.
Strengthening your positioning
As I said before, this network is an expression scenario for users and personalities, and it can be for your brand too!
With so many discussions and important debates happening there, being attentive to everything is important for you.
Strategies
Being present and very attentive should be the pillars of the presence of your brand on Twitter. With so much information present there, it can be difficult to understand what is relevant or not.
That’s why it accompanies your followers, and analyzes the type of content shared by them. Only then will you be able to produce content that catches your attention amid so many other distractions.
Number of Users: + of 175 million active users
This social network that is characterized by allowing to store and share images by categories, has more than 200 million active users in a month.
Pinterest has not had significant growth in recent years, however I consider it very useful in the strategy of social media marketing.
The main benefits of Pinterest
Possibilities to be found
As a search platform, Pinterest is used every day by millions of users, and that’s why it has a gigantic search volume. As with Google, the chances of you being found by doing a good SEO strategy are great.
Affirmation as reference
If people are there to find references and your brand produces content that adds value, you are one step ahead of your competitors as authority and reference for them.
Strategies
There are several good practices to perform well on Pinterest. One of them is to focus on SEO, write interesting descriptions with keywords relevant to you.
Keep in mind the image sizes of this platform and try to stand out. Another tip is always to produce content, but also save (what in the network is called “pinewood”) other relevant content from other companies and increase your presence there.
Facebook Messenger
Number of Users: + 1.300 million active users
The instant message exchange application of Facebook has been gaining more and more space in the marketing strategies of several companies. And that is mainly due to the new opportunities that professionals show on this platform.
Before as a Facebook functionality, today the application works in an integrated way, but separated from the social network. To chat privately with users via smartphone, you need to download Messenger.
The main benefits of Facebook Messenger
Contact with the user
Because it is an instant message network, it provides all the resources for your consumers to find you and interact with you. And this is good for your brand, because it guarantees that you understand what is happening with the experience of each user and works like a SAC.
Chatbots
It is undeniable the strength that chatbots have been winning, mainly since last year. And Messenger is one of the precursors of all that.
Despite being seen still with a certain prejudice by many people, these tools are great opportunities for brands to engage with their public, optimize their management and even help in the generation of leads and opportunities.
Strategies
Messenger works for brands currently as one of the main support channels for users. Being present in it is an excellent option for companies, but an intelligent strategy of how to act there is necessary.
There are social network professionals specialized in acting in the support area and investing in this point of interaction with your consumer is essential.
Benefits of Social Media 2019 and online presence for companies in 2019
Community building: Social media allow companies to easily create a community with their target audience. This community is not formed from one day to the next, but with good work and perseverance, good results will be achieved.
Knowledge of the clients: Social media allow us to better understand the feelings regarding the company and the needs of current and potential customers.
Emotional channel: Social media are emotional channels which facilitates the task of moving from the client’s mind to his heart.
Customer loyalty: If the knowledge acquired from the client is used to adjust the value proposition of the company, greater loyalty will be achieved.
Closeness with the client: Social media allow customers to get closer, as they are more emotional and closer channels than the website.
Interaction with customers: Social media 2019 facilitate interaction with the company’s customers, which is very important since people expect to interact with it.
Dissemination of information: Social media 2019 are an excellent tool for spreading the information of the company.
Reputation management: Social media 2019 allow the management of reputation, which includes activities such as permanent monitoring, management of dissatisfied customers and management of reputational attacks.
Follow-up of the competition: Social media 2019 are an excellent channel to monitor the activities of the competition, both online and offline. Additionally, it allows you to identify the status of your online reputation.
Higher sales: The social media 2019 allow to increase the sales of the company, although I consider that it should not be the main objective of these,
Improve customer service: Social media 2019 can improve customer service for which it is ideal to have an integration between social networks and the CRM system.
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